Simplifying the Internet for
our clients since 1999

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WSI Search Engine Optimization

Why do you care about Search Engine Optimization?  

People don’t “Surf the net” anymore, they search the internet. So are your prospects and potential customers. Data had shown that for both B2C and B2B type of business, search marketing has proven to be one of the most effective and cost effective way to create brand awareness and generate new leads for their business.

91% of buyers go to a supplier's website before calling. 
If they don't find what they need, 80% choose another supplier.

What is Search Engine Optimization? 

Search engine optimization is the process by which you will optimize your website for the search engines in order to achieve high page rankings for your industries key terms. Sometimes you won’t even know what all of these key terms will be, but these are areas in which we can assist you.

All major search engines publish their guidelines, and there are so many books on this topic. Many people perceive that SEO process is like follow the recipe to bake a cake. If you do A, B, C then you will get #1 ranking. The fact is that there are so many challenges to achieve consistent result.

When it comes to search engine optimization, the content of your website will play one of the largest roles in determining how well your website will rank. Due to this, it is vital that your content be optimized for specific keywords and closely related terms.

Outline below are only a few of the processes involved in proper search engine optimization: 

• Link Building Process 
  Due to the rapidly changing guidelines of the major search engines, it is becoming increasingly more important that a website have a well planned out link strategy. We refer to this as the Link Building Process. What this entails is the steady growth of new, quality links pointing to your website, using strong anchor text, or “hyperlink text”.
  The value of these links is dependant upon the relevancy of the website they come from. As an example, if your site revolves around broadcasting equipment, a link coming from a website which focuses on basketball will not be as valued as a link from a website which focuses on broadcast electronics.

• Article Creation, Submission & Announcement
  Content is King! The creation of articles or press releases to drive qualified traffic to your website as well as provide you with highly relevant links is a process which requires much planning and forethought. To undertake a strategy such as this without the proper knowledge will ultimately result in failure. We use proven methods to strategically spread the word about your website through various channels across the internet, insuring that there is no duplicate content being shared across the world-wide-web which could have a negative impact on your website.

• Utilization of Meta-Data
  Part of the reason for including meta-tags and title tags in your website is to help the search engines index you more accurately so that they may deliver more relevant search results. The major search engines constantly alter the algorithms used to determine the ranking of websites within their indexes in an effort to deliver more relevant results to the end-user.

• Keyword Creation
  It is of vital importance that you select the correct keywords to optimize your website for. These are normally a collection of general terms and long-tail terms. A long-tail term is normally a highly specific phrase which is industry specific. These terms, while not yielding as much traffic as the general terms, often times provide much higher conversion rate for your website. These long-tail terms are created to target prospects who already know exactly what they are looking for and are ready to take action.

• Content Optimization
  When it comes to search engine optimization, the content of your website will play one of the largest roles in determining how well your website will rank. Due to this, it is vital that your content be optimized for specific keywords and closely related terms.

• SEO work needs to keep up with the moving target. Set along the number of changes the search engine injects daily, your competitors are also change the landscape daily. So any cookie cutter SEO process and approach is not going to work.
• There are so many roles and guidelines, and many rumors about different shortcuts. But do you have time to test them all? Can you afford to adopt any “suspicious shortcut”?
• That’s why it’s critical to interview the SEO service provider about their reputation, their practice and their strategy to delivery consistent results.
• Outline below are only a few of the processes involved in proper search engine optimization:
  Keyword Creation
• It is of vital importance that you select the correct keywords to optimize your website for. These are normally a collection of general terms and long-tail terms. A long-tail term is normally a highly specific phrase which is industry specific. These terms, while not yielding as much traffic as the general terms, often times provide much higher conversion rate for your website. These long-tail terms are created to target prospects who already know exactly what they are looking for and are ready to take action.